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Last update: 21/10/2024
Santander has once again been named the most valuable Spanish brand in the 2024 Brand Finance Europe 500 and the 2024 Brand Finance Global 500 rankings. This adds to our inclusion in Interbrand’s ‘Best Global Brands 2024’ ranking, which lists us as one of the 100 most valuable brands on the planet, for the 15th consecutive year.
A company’s brand is more than an image that identifies it. Brand also represents a company's values and culture. It’s an intangible asset that promotes a sense of belonging, trust and identity among employees, customers, shareholders and investors, as well as the wider community. In addition to distinguishing one company from another, a brand serves to forge better and more authentic ties with stakeholders.
At Santander, our brand reflects our essence, our culture, our mindset and our place in the world. It represents our commitment to helping people and businesses prosper, get to where they want to be in the future, and make the best decisions today that will impact tomorrow.
The world-renowned Santander red flame represents the key elements of our identity: fire as a symbol of the progress, passion and spark that drives us towards achieving our aims.
Rankings
Our inclusion as the highest ranking Spanish company in consultancy firm Brand Finance’s ’Europe 500 2024’ and ’Global 500 2024’ rankings shows we’re on the right path. Interbrand’s ‘Best Global Brands’ ranking for 2024 also lists us as one of the 100 most valuable brands on the planet.
Besides the financial value of our brand, it continues to grow in importance. Today, Santander is a global brand that is underpinned by a purpose and values that speak to our commitment to society’s progress. Though our origins stretch back over 150 years, our determination to continue building a brand that creates value for our stakeholders remains stronger than ever.
How to create a valuable brand
If the logo of a restaurant, drink, football team or a bank evokes memories or feelings, that company has tapped into your imagination.
Companies’ intention is for you to recognize their brand beyond products and services to consider certain attributes and values such as innovation, transparency, engagement, social and environmental responsibility, and others.
Like companies, brands evolve and adapt to new needs and situations as times goes by. Creating and developing a brand is no walk in the park. It needs senior management and the whole company to treat it as a strategic asset.
What's more, keeping it relevant requires continuous investment in brand development and activation by specialist teams, from business areas to sponsorships. It’s the only way to build a solid brand that boosts the value of products and services, helps attract and retain the most talented people, drives growth and safeguards reputation.
