Digital Consumer Bank gives us a unique model for our consumer and auto finance businesses in all our markets and for Openbank. We are the auto sector leader through our strategic partnerships, leasing and subscription.

In 2021, we took our first steps towards a global consumer finance model by bringing together Santander Consumer Finance, which comprises our entire consumer operations in Europe, and our fully digital bank, Openbank.

The global Consumer business, which is one of the Group’s growth drivers, provide mobility, consumer finance and digital banking solutions in every market. It is the consumer finance leader in the markets where we operate. In auto finance, it’s number 1 in Europe and Latin America, in the top 5 in the US, and in the top 10 in China. 

It offers the best customer experience and drives our global relations. We maintain our leadership in the auto sector through strategic global partnerships and our leasing and subscription platforms. We focus on providing digital solutions that make our partners’ and customers’ lives easier.

In non-auto consumer finance, we are a major player in Europe and Latin America in buy now, pay later (BNPL) though our Zinia brand, as well as in credit cards and loans. In digital banking, Openbank’s ground-breaking digital and product capabilities are helping us expand rapidly into new markets and attract retail customer deposits.

In 2023, Digital Consumer Bank posted revenue of 12.3 billion euros on the back of growth in operations that offset consumer businesses’ sensitivity to interest rate hikes.

Digital Consumer Bank is one of the bank’s growth initiatives. It contributed 1.901 billion euros of the Group’s profit.

Our strategy for 2024 includes:

• growing our leadership in consumer finance in the countries where we operate by offering the best customer experience and driving our global relations; 
• moving towards a global and more digital operating model, building a first-class mobility proposition, and supporting our partners’ transformation; and 
• continuing to create flexible-term leasing and subscription products on common platforms.

Santander will also launch a new digital proposition under the brand Openbank, the biggest fully digital bank in Europe, the US and Mexico.