As announced in September, Santander will become the official retail banking partner of F1 in 2025. Additionally, as a complement, it will be an official partner of Williams Racing team starting in 2025.

Madrid, 9 December 2024.
Santander announced today a new sponsorship with the Formula 1 team Williams Racing. The bank will become an official partner of the team starting from the 2025 season. This multi-year agreement will complement the overall F1 sponsorship, as Santander will also become the official retail banking partner of F1 in 2025.

This sponsorship will allow Santander to connect with customers offering exclusive experiences, with access to the paddock and drivers’ events. Williams Racing also offers Banco Santander a global platform to increase its brand visibility, especially in the US, where there are three F1 races, and the team will showcase the Openbank brand. Santander recently launched Openbank in the US market. The collaboration includes the presence of the Santander or Openbank logos on the race car chassis top, drivers' helmet chin, and team’s sleeve, as well as participation in exclusive events and digital campaigns. 

Juan Manuel Cendoya, global head of Communications, Corporate Marketing and Research of Santander and vice chair of Santander Spain, said: “We are delighted to partner with Williams Racing with a tactical agreement that allows us to keep offering exclusive experiences to our customers and continue to support Carlos Sainz in his new stage. This is one of the most historic teams with the greatest legacy in F1, and complements our role as the official retail banking partner of the competition with a focus on our main markets.”

James Vowles, Team Principal, Williams Racing: “Williams Racing is proud to add Santander to our growing roster of iconic and innovative partners for 2025 and beyond. Joining forces with a global banking giant trusted by tens of millions of people around the world is another significant step in our transformation and we look forward to working with Santander to engage and excite fans in the years ahead.”

Santander branding will feature on the car for this week’s end-of-season test in Abu Dhabi. 

Santander has been involved with the F1 for 15 years since 2006, sponsoring both races and teams such as Scuderia Ferrari and McLaren.

Official partner of Formula 1®

Santander will become also the official retail banking partner of Formula 1® in a multi-year deal starting in 2025. The partnership will reinforce the bank’s visibility within its main markets, showcasing the Santander and Openbank brands.

Formula 1 is one of the most watched sports in the world, with a cumulative worldwide audience of 1.35 billion in 2023 (Nielsen). Sixty percent of this audience is in Santander’s main markets, with a growing reach in the US and among young people globally. F1 hosts 24 Grand Prix events in 20 different countries, several of which take place in the bank’s largest markets in Europa and the Americas.