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For the fourth time in a row, Santander Bank Polska has won the “Business Friendly Bank” ranking. The bank was ranked first in the new ranking of “Banks for Affluent Customers”.
High quality customer service creates customer loyalty and satisfaction. We work every day to support our customers in their development and provide them with the solutions they expect. SMEs are drivers of the Polish economy - they drive innovation, create jobs and contribute to the development of local communities. We provide excellent products and services for them, for which we were recognised in the ranking for the fourth time. We are proud of our debut in the new category of the best bank for Affluent Customers. This proves that our work is reflected in consistently positive customer opinions.
Auditors assessed the quality of services for small and medium-sized companies in the best Business Friendly Bank (“Bank Przyjazny Firmie”) category by Forbes monthly magazine. At Santander Bank Polska, the researchers rated highly the professionalism and skills of the bank advisors and the comfort they provide during meetings. The bank came first in three of the four categories that make up the ranking: quality of service, customer acquisition and remote contact channels.
In the best “Banks for Affluent Customers" category (“Najlepszy Bank dla Zamożnych”), the study researched the set of needs and offerings on the helpline was verified, as well as in the recognition of needs, tailoring of the offer and the range of products offered at the branch during the meeting. Santander Bank Polska was rated highest in the affluent customer category and was named “Best Bank for Affluent Customers.
Santander Bank Polska also provides high quality services to individual customers, it came 3rd in the Newsweek’s “Friendly Bank” ranking in the “Bank for Mr Kowalski” category. Among other things, skills, commitment of the advisers, their ability to understand the needs of customers and the presentation of the bank's offering were assessed.
The Forbes ranking assesses bank services and service quality for businesses. This is the very first year when affluent customers were surveyed as well. Quality of service in all of the banks was verified during all 12 audits. The auditors appreciated the actions of the consultants on the bank's help line, the level of customer care in branches and, above all, the professionalism and skills of the advisers.
The Forbes ranking assesses bank services and service quality for personal customers. Both studies are based on the mystery shopper method in cooperation with the research agency Minds & Roses.
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