The bank will span multiple channels focused on how individuals and businesses take first steps, proving there is no perfect moment in uncertain environments.
Banco Santander today presents its strategic plan for 2026–2028 at its Investor Day in London, marking the next phase of value creation for the bank.
Banco Santander reported an attributable profit of €14,101 million in 2025, up 12% year-on-year (or +16% in constant euros), marking another record year, with total customers reaching 180 million for the first time after adding eight million customers in the year.
Santander Private Banking has been awarded 15 prizes by Euromoney. The bank has been named the World’s Best Private Bank for High Net Worth (HNW) clients, one of the most prestigious awards in the industry, recognizing its value proposition for this segment.
Powered by Visa Intelligent Commerce, this milestone demonstrates secure, AI assisted transactions and establishes a scalable foundation for agentic commerce adoption across the region
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comunicacion@gruposantander.com
International Media: Michael Strachan
Spanish Media: Patricia Colino
