Santander is consolidating its media and creative services worldwide under a single agency to help its business transformation. The goal is scale and accelerate the effectiveness of its marketing campaigns with data at the centre and boosted by AI as well as to increase the consistency of its brand narrative. 

A German IBAN (international bank account number) allows for easier payment transactions and access to a product and service portfolio that Openbank will gradually expand. In addition to savings and investment products, Openbank's catalogue now includes loans of up to 24,000 euros.